Faketekst als reclametekst

De Fake tekst: Exclusive Books

Geschreven voor Exclusive Books, schrijver onbekend

This is dummy copy.

This is dummy copy. lt is not the real copy. lt is just here to fill the space in the layout where the real copy will go, because the real copy has not been written yet. As soon as the real copy arrives, this is where it will go. Right in this spot where you’re reading. It’s not here yet, though (did we point that out? We think we may have). So you can stop reading now. You’ve invested enough time here already.

It’s not going to get any more interesting than it was to begin with which, frankly, wasn’t terribly interesting at all. In fact, if you’re still reading this then you must be (dare we say it?) a bit odd. Most peopie would have given up by now. Most people wouldn’t even have bothered to read beyond the first line. They’d have given it a cursory glance and turned straight to the horoscopes, or gone off to feed the budgie, or put the cat out. They wouldn’t be sitting here riveted to the page, doggedly reading, on the off chance that something interesting might come up. That’s why other people have budgies and cats. That’s why they have lives. Not like you. What do you honestly think is going to happen here that will be so captivating, so utterly engrossing, that it will even begin to reward your stubbornness in reading this far? We’ve told you not to bother to cary on reading. We know what’s coming up and believe us, it’s never going to take home any literary prizes.

lt’s dummy copy. It’s just the stand-in for the real copy. It’s the advertising equivalent of Cameron Diaz’s stunt double. It’s not the main attraction. It’s not the star. lt’s here to take the star’s place while the Star faffs around in her trailer. It’s filling in for Cameron Diaz, but it’s not Cameron Diaz. lt doesnt have any nude scenes, sexy costumes or big flashy song and dance numbers. lt’s not designed to turn you on, freak you out, or entertain you in any way. So what on earth could possibly be keeping you here? lf it’s not sheer bloody-mindedness, then what is it? I bet you actually read disclaimers, washing instruction labels, and that legal rot that always appears at the beginning of a rented movie.

No print is too fine for you, no detail too unnecessary. You thought War and Peace was under-written. You believe Henry james left too much unsaid. You stay right till the end of every movie, reading all the credits (including “second director’s assistant caterer’s assistant”). You read every word of those alarming leaflets that come inside packets of headache pills. Oh, you tell yourself you can stop any time. But really, you’re just kidding yourself. Because you can’t face the truth. You’re in denial. (Mat do you mean, “No I’m not’?) There’s a word for people like you. And there’s a place where you belong. Exclusive Books FANATICS. The club for people who love to read.